Beijing welcomed a staggering 17.4 million visitors during the recent eight-day Spring Festival holiday, a 37.4% increase compared to last year, according to the city’s tourism bureau. This influx led to a 40.6% jump in tourism revenue, reaching an impressive 28.65 billion yuan (about $4 billion).
Traditional temple fairs were a major draw, attracting over 5.16 million visits across the city. Village tourism thrived with 2.17 million visitors, a 42.2% increase, generating over 224 million yuan in revenue. Cultural events flourished, with over 1,500 performances attracting 310,000 attendees.
These figures highlight the growing popularity of Beijing as a tourist destination, particularly during major holidays. The strong increase in village tourism suggests a growing interest in authentic cultural experiences beyond the city center. The success of cultural events indicates a thriving artistic scene that caters to diverse interests.
Beijing’s tourism industry is poised for continued growth, capitalizing on its rich cultural heritage, diverse attractions, and strategic investments in infrastructure and accessibility. This successful Spring Festival holiday paves the way for a promising future for the city’s tourism sector.
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