European Cup Fuels Beer Exports

European Cup Fuels Beer Exports

The Shenzhen beer exports have seen a remarkable increase, significantly boosting the “Summer Night Economy.” This surge is closely tied to the excitement surrounding the European Cup, which has driven the popularity of beverages, especially beer, among soccer fans. As a result, beer orders from overseas markets have skyrocketed..

According to statistics from Shenzhen Customs, the city exported beer worth 102 million yuan (US$14.03 million) from January to May this year. In May alone, Shenzhen beer exports accounted for over 20 million yuan. This demonstrates the strong demand for beer in overseas markets during the summer months, fueled by the ongoing soccer festivities

European Cup Boosts Shenzhen Beer Exports

Recently, a significant shipment of canned beer was exported to Vietnam. This shipment reflects the growing trend of Shenzhen beer exports meeting summer soccer season beverage demands. The European Cup continues until July 14, and the Paris Olympics follow soon after. During this period, beer exports are expected to grow rapidly.

“Our orders in May and June increased by 20% compared with the same period last year,” said Jiang Shengyu, the customs business manager at Shenzhen Tsingtao Beer Asahi Co. This growth highlights the impact of global sports events on Shenzhen beer exports.

Customs Support Enhances Export Efficiency

Shenzhen Haiguo Craft Beer Co., a newly registered beer company in Shenzhen, is targeting markets in Hong Kong and Singapore. The company has faced challenges in navigating different regulations and standards for imported beer in each country. However, with the professional guidance provided by customs authorities, Shenzhen Haiguo has successfully resolved export compliance issues. This support has played a crucial role in the smooth execution of Shenzhen beer exports.

Yao Bing, section chief of Tongle Customs, mentioned that customs authorities offer exporters business and compliance guidance. This assistance helps companies improve their quality management systems, thereby enhancing their competitiveness in the global market.

Shenzhen-Ho Chi Minh Freight Route Enhances Trade

On Monday, an SF Airlines-operated B757-200 all-cargo plane took off from Shenzhen Bao’an International Airport, heading to Ho Chi Minh City, Vietnam. This flight marked the official start of the Shenzhen-Ho Chi Minh international freight route. The new route, which operates five flights per week, facilitates the transportation of nearly 280 tons of air cargo per round trip between the two cities.

Export goods primarily include parcels, e-commerce goods, and electronic products. Meanwhile, imports mainly consist of fresh agricultural and aquatic products. The introduction of this route is expected to further enhance the efficiency of Shenzhen beer exports, alongside other trade activities between Shenzhen and Ho Chi Minh City.