Apple sees iPhone 16 prices slashed by up to 1,600 yuan (US$225) at its online store on Alibaba Group Holding’s Tmall platform, as the US tech giant looks to boost sales on Singles’ Day, the world’s biggest shopping festival, amid stiff competition in China.
Under its Singles’ Day promotion, Apple’s Tmall store started offering a 500-yuan voucher for all iPhone 16 models from 8pm on Monday, according to a Tmall announcement on Sunday. Prices for the basic iPhone 16 model and the premium iPhone 16 Pro Max start from 5,499 yuan and 9,499 yuan, respectively.

Tmall has also offered an extra trade-in subsidy of as much as 1,100 yuan, which will enable Chinese consumers to enjoy a discount of up to 1,600 yuan on their iPhone 16 purchases.