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Business, China

Mercedes-Benz China Collaborates with ByteDance’s Volcano Engine on AI-Powered Smart Cockpits

August 17, 2024August 18, 2024By Saanvi Sharma
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Mercedes-Benz China Collaborates with ByteDance’s Volcano Engine on AI-Powered Smart Cockpits

Mercedes-Benz China Investment has partnered with ByteDance‘s cloud services unit, Beijing Volcano Engine Technology, to advance AI-driven smart cockpits. The collaboration will explore cutting-edge technologies, including large language models (LLMs) and generative artificial intelligence (GAI). Together, they aim to push the boundaries of automotive innovation.

Under the new agreement, the companies will enhance AI-driven smart cockpits. They will focus on improving online search functionality, speeding up response times, and expanding intelligent applications. This partnership builds on a previous collaboration. Last year, Mercedes-Benz China integrated a Volcano Engine app into its vehicles, offering content from ByteDance platforms like Douyin, Xigua, and Jinri Toutiao.

Broadening the Horizons of Intelligent Vehicle Cockpits

Wang Xin, executive vice president of Mercedes-Benz China, emphasized the opportunities in China’s digital landscape. He stated, “China’s digital innovation is providing us with exceptional opportunities for growth.” This partnership with ByteDance will leverage China’s digital strengths to create more advanced AI-driven smart cockpits.

Technical Expertise Meets Automotive Innovation

Tan Dai, president of Volcano Engine, highlighted ByteDance’s technical strengths in cloud computing, LLMs, and AI. This collaboration with Mercedes-Benz aims to redefine smart cockpit technology. The goal is to bring new innovations to the automotive sector. The partnership will create intelligent solutions that enhance the driving experience and offer new possibilities for vehicle interaction.

Global Impact of AI in Automotive Industry

Globally, Mercedes-Benz has explored various AI applications. Last year, the company integrated ChatGPT into its MO360 digital production ecosystem to accelerate smart tools in vehicle manufacturing. This global approach, combined with advancements in China, positions Mercedes-Benz as a leader in AI-driven automotive innovation.

As AI-driven smart cockpits evolve, other automakers like Changan Automobile, BYD, and Xpeng Motors are also incorporating LLMs into their vehicles. According to Xinhua, over 190 large language models are registered with Chinese regulators. This highlights the rapid growth and importance of AI in the automotive industry.

Advancing Innovation in Next-Generation Smart Cockpits

In conclusion, Mercedes-Benz’s collaboration with ByteDance marks a significant step in advancing AI-driven smart cockpits. This partnership enhances the technological capabilities of smart cockpits and underscores the potential for innovation in the automotive industry. As AI technology evolves, integrating these systems will revolutionize the driving experience. It will offer new levels of convenience and intelligence in vehicles.

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