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Alibaba’s Taobao and ByteDance’s Douyin Shift E-Commerce Strategies to Focus on Sustainability Over Low Prices
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Alibaba’s Taobao and ByteDance’s Douyin Shift E-Commerce Strategies to Focus on Sustainability Over Low Prices

In a strategic shift, leading Chinese e-commerce giants Alibaba Group Holding and ByteDance are stepping back from aggressive price wars to foster a more sustainable online shopping ecosystem. This move marks a significant change in the competitive landscape of China’s e-commerce sector, which has been dominated by price-cutting tactics. Douyin, ByteDance’s popular short video app...