China’s box office roared back to life in February, raking in a staggering US$1.4 billion thanks to enthusiastic moviegoers flocking to theaters during the Spring Festival holiday. Leading the charge was “YOLO” (Re La Gun Tang), a comedy-drama directed, written by, and starring rising star Jia Ling. This tale of self-discovery, adapted from a Japanese...
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Spring Festival Travel Bonanza: Families, Fun, and Future Growth
China’s recent Spring Festival holiday witnessed a remarkable resurgence in travel, marking a 280% surge compared to the previous year with 13.52 million inbound and outbound trips. This translates to a daily average of 1.69 million journeys, bringing travel close to 90% of pre-pandemic levels. While the tradition of family reunions remains deeply ingrained, with...